CodeWithChris.com Redesign
Bringing clarity and simplicity to the website of YouTube’s largest iOS development education channel.
ROLE •
WEBSITE DESIGNER & STRATEGIST
CONTRIBUTION •
STRATEGY, DESIGN, WRITING
TIMELINE •
4 WEEKS
TEAM CREDITS
CHRIS CHING (DIRECTION)
NIKKI BELEN (DEVELOPMENT)
Everyone's iOS development teacher.
This project aimed to do a complete transformation of the CodeWithChris website to solidify the brand's position as the leading choice for iOS app development education.
Transform the website into a modern learning platform that embraces a sense of belonging and community.
Identity as the north star
Before everything else, I wanted to establish the brand's identity to focus on what’s necessary for our audience. For this, I asked who we are.
We arrived on the following positioning statements.
The Simplest Way to Learn iOS Development
Our traditional educational systems have kindergarten and elementary. In online iOS Development education, there’s CodeWithChris.
Beginners first
Beginners take center stage in an industry that’s young, intimidating, and ever-evolving.
It’s easy to drown in a crowded sea of online courses. As we doubled down on our newfound identity, we utilized strategic placement of social proof, credentials, and all other features to help us reinforce our messaging.
Show, don't tell
Reinforcing the brand identity with approachable and warm visuals
I used open source assets as the base for visuals like thumbnails, icons, and patterns to eventually shape a cohesive visual identity rooted on being approachable and accessible.
A reassuring experience
Well-rounded support to invoke a sense of confidence
Our personalized 1:1 chat support is a key USP. To boost buyer confidence, we doubled down on this feature by allowing visitors to visualize the experience they’ll get.
I was also tasked with introducing our coaches into the website copy in a way that’s quirky yet subtle.
The following trends reflect changes seen after the redesign, sourced from Google Analytics 4 and Crisp Analytics.
23%
Increase in conversion rate
100%
Reduction in site navigation user feedback
14s
Increase in avg. engagement time per active user
